MBA 项目综述
EAC MBA项目想要给予学员非同一般的学习体验，而不仅仅只是学术知识。 通过艺术、文化、奢侈品及珠宝三个方向的MBA学习，为专业领域提供可直接应用的知识、方法和技能工具。 EAC MBA项目的教学策略是强调专业活动：如案例研究，实习，职业训练，项目运营等活动，并邀请行业资深专家现场授课。 以期为学员提供未来在艺术和文化领域发展的扎实愿景。
MBA 核心课程
MBA项目核心课程模块：
EAC MBA项目核心课程是该项目最为基础的模块，其为高端管理人员设计了涉及管理多个方面的系列课程，包括以下模块
研究方法模块 Methodology of research
法律法规模块 Regulations & law
文化问题模块 Cultural issues
专业领域模块 Areas of expertise
工商管理模块 Business management
横向知识模块 Transversal knowledge
核心课程必修课:
ART 艺术方向
艺术市场经理需要掌握艺术和管理双重技能。 他们熟悉行政、金融和法律管理和并依此制定相应的运营策略。 他们知道如何寻找艺术品和如何采购。 他们可以检视和评价一件艺术品并采取必要的措施。 他们知道如何创建展览活动。
艺术市场职业经理人活跃于拍卖行、古董店或室内装饰商店，各种高端画廊、博物馆或艺术中心也是他们施展身手的好地方。 他们的努力促进了艺术市场的发展，满足了人们对于艺术品的需求。
Art market managers develop dual skills in art and management. They master administrative， financial and legal management and develop international marketing strategies. They know how to search for works of art and what to purchase. They are able to review and appraise a work of art and implement conservation measures. They know how to create exhibitions.
Art market managers run auction houses， antique or interior decoration shops， art galleries， museums or art centres. They manage an inventory of objects of artistic， decorative or cultural value. They promote works of art and keep track of their market value. They encourage financial investments in art collections. They discover artists and leas heritage preservation projects.
艺术领域发展方向
研究艺术品市场发展动态战略 Develop a strategic and dynamic vision of the art market
观察和分析艺术市场的经济和社会动力 Observe and analyse the economic and social dynamics of the market
开发高品质的艺术产品 Develop qualities of anticipation for the artwork and decoration market
组织拍卖 Organise auctions
运营艺术画廊及拍卖行 Manage artwork sales galleries or auction houses
管理艺术品国际交易 Organise international transactions
编辑出版艺术出版物 Edit artistic publications
艺术市场方向专业合作机构
CUTURE 文化方向
文化产业项目经理创设文化或艺术类项目。 他们能预见必要的运营方式进行项目运作并引领项目的全过程。他们监控所运营的文化艺术类项目的管理，财务及法务方面的问题。 他们设计营销方案和传播策略来吸引最多的观众。 他们协调项目的所有方面，并负责跟踪和评估项目运营后的成果。
文化项目经理负责设计、执行和引领文化活动，并建立文化作品和公众之间的联系。他们能找打在供应的创造性，创新和原创文化产品和这样的作品在机构、文化产业中的需求的完美平衡。
Cultural Project managers design cultural or artistic initiatives. They anticipate the means necessary to carry out a project and lead the management process. They monitor the administrative, budgetary and legal aspects of cultural projects. They plan marketing and communication strategies to attract the largest possible audience. They coordinate all aspects of the project and are responsible for follow-up and evaluation after the fact.
Cultural Project managers are responsible for designing, carrying out and/or piloting cultural activities to establish a link between cultural works or productions and the public. They find the perfect balance between supply of creative, innovative and original cultural products and the demand for such creations in institutions, cultural industries, etc.
文化领域发展方向
文化遗产增值 cultural heritage value
文化旅游 cultural tourism
编导 director
视听 audio-visua
音乐制作及推广 music production and promotion
舞台管理 stage management
网站策划及资讯传媒 site planning and information media
文化媒介方向专业合作机构
专业课程
奢侈品及珠宝方向
奢侈品及珠宝方向专业课程将使学员熟悉奢侈品和珠宝行业内的各种职务，以及行业环境的特质和特性。 通过学习，学员们将获得特定行业的管理工具以及战略分析技术，并藉此争取公司内部负有国际责任的高层职务。
毕业后，研究生将具备能够建立经济、艺术、传播、工业和商业之间的联系能力，尤其在：钟表、珠宝、黄金，高级时装，男性/女性奢侈品，顶级酒店，内饰等领域。
Courses will familiarize students to the main professions of the luxury and gemology industry and the specific features of its environment. Students will acquire management tools specific to the sector as well as strategic analysis techniques allowing them to assume high-level responsibilities in companies with international vocation.
After the study, graduates have competences and skills which enable them to establish economic, communication, industrial and commercial links between the different sectors: Watch making, Jewellery, Goldsmithery, Haute Couture, Luxury Man/Woman, Hospitality, Interiors,etc.
奢侈品及珠宝领域发展方向
Promoting luxury maison products at an international level
推动奢侈品公司产品的国际化水平
establishes and manages brand strategies
建立和管理品牌战略
Evaluating prestigious jewels for auction house
评估拍卖行知名珠宝价值
Buying and selling coloured stones and diamonds for jewellery company
珠宝公司彩色宝石与钻石买手
develops a strategic and dynamic vision of luxury in an international context
奢侈品国际战略动态视野
observes, understands and analyses the socio-economic dynamics of the HBJO sector
观察、理解并分析钟表珠宝首饰领域的社会经济动态
anticipates new trends and developments in the market of jewellery and high jewellery
预测珠宝及高档珠宝新的发展趋势
analyses the market, determines targets and sets commercial objectives
分析市场，确定目标并制定商业发展目标
conceives new products and defines release strategies
构思新产品并明确发布策略
ensures commercial development, team management and the area of distribution
保障商业发展，进行团队管理和分销
备注：HBJO是法语Horlogerie Bijouterie Joaillerie Orfèvrerie的缩写，意思是钟表，珠宝首饰、金银制品。
奢侈品管理方向专业合作机构
专业课程